Immersive Van Gogh Exhibit Tent Wrap
Custom-designed and printed rooftop vinyl graphics for the Van Gogh Art Exhibit in Denver, Colorado. Spanning over 10,000 square feet...
Location
Project Type
Date Completed
November 11, 2021
Installation Time
10 Business Days
Project Features
- Exceedingly Complex Project
- Consultative Planning and Initial Assessment
- Aerial Lift Site Survey to Measure Surface Area
- Complex Vector Templating Accounting for Pitch, Area and Elevation
- Material Assessment & Adhesion Testing
- Two Aerial Lifts For Installation
- Pressure Washing Prior To Installation
- Complex Paneling, Design Adaptation for Scale & Installation
Production Size
10,000 Square Feet
Special Notes
The Van Gogh Exhibit’s rooftop vinyl graphics became a signature attraction, showcasing the artist’s work on a monumental scale and drawing attention from across Denver. The 10,000-square-foot design elevated the exhibit’s branding, creating a visually striking experience that resonated with audiences and secured Ink Monstr’s reputation for excellence in large-scale graphic installations.
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1. Initial Consultation and Project Preparation
- Project Kickoff Meeting: Collaborated with the exhibit’s organizers to define the creative vision, incorporating Van Gogh’s artistry into a large-scale rooftop graphic.
- Site Assessment: Conducted an in-depth survey of the rooftop to evaluate dimensions, structural conditions, and environmental factors such as weather exposure and visibility.
- Strategic Planning: Developed a detailed project roadmap addressing logistical challenges, such as large-scale printing, material durability, and high-elevation installation.
2. Custom Graphic Design
- Art Reinterpretation: Adapted Van Gogh’s iconic works, such as Starry Night and Sunflowers, into a cohesive rooftop design that maintained the integrity of the original pieces while scaling for impact.
- Creative Layouts: Designed the graphic to flow seamlessly across 10,000 square feet, ensuring clear visibility and visual coherence from aerial and street-level perspectives.
- Client Collaboration: Presented design concepts to the exhibit’s team for feedback, incorporating adjustments to align with artistic and branding goals.
3. Print Approval Process
- Material Selection: Chose high-durability vinyl capable of withstanding intense sunlight, wind, and precipitation while preserving vibrant colors and fine details.
- Test Printing: Produced scaled samples to confirm color accuracy, detail sharpness, and material performance under outdoor conditions.
- Final Sign-Off: Gained approval on the design and materials after thorough review and quality assurance checks.
4. Printing and Quality Assurance
- Large-Format Printing: Utilized cutting-edge large format printers to produce the massive graphic in segments, ensuring precision alignment and color consistency.
- Rigorous Inspections: Performed quality checks on each segment to confirm they met the exhibit’s standards and were ready for installation.
5. Delivery and Installation
- Coordinated Logistics: Assessed Lift Stage Plan, Prepared Installation Cadence and Sequence of Teams, Origin Point and More.
- Specialized Installation Team: Deployed expert team trained in large-scale, high-elevation installations with experience working on complex surfaces.
- Precision Application: Installed the vinyl with meticulous attention to alignment, ensuring seamless connections between segments and a flawless final result.
- Environmental Challenges: Navigated wind, weather, and rooftop safety requirements, using advanced tools and techniques for a secure and enduring installation.
6. Project Wrap-Up and Client Handoff
- Final Review: Conducted a detailed walkthrough with the exhibit’s organizers to ensure all project goals were met.
- Care and Maintenance Guide: Provided guidelines for maintaining the vinyl graphic’s integrity, including cleaning recommendations and precautions for rooftop activity.
- Post-Project Support: Offered ongoing services for touch-ups or adjustments to keep the installation pristine throughout the exhibit’s duration.
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