MaRS Culture | Hines Development
Custom vinyl graphics for an outdoor space in Denver, Colorado, designed to enhance the ambiance and reflect the unique culture and new vision.
Location
Project Type
Date Completed
May 24, 2024
Installation Time
5 Days
Project Features
- Custom 3M Vinyl Graphics with Graffiti Resistant Lamination
- Quick Installation Service
- Consultative Services
- SIte Survey and Templating
- Pressure Washing Prior To Installation
Production Size
2,000 Square Feet
Special Notes
This project transformed an otherwise forgotten pedestrian breezeway into an immersive artistic attraction for Downtown Denver. Ink Monstr was retained to bring to life a custom illustration by Magik Studios as a capstone on an entire renovation of this pedestrian walkway. The walkway now features a restaurant and more.
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1. Initial Consultation and Project Preparation
- Client Discovery Meeting: Collaborated with MaRS Culture stakeholders to understand the vision, brand identity, and specific goals for the outdoor space.
- Site Assessment: Conducted a detailed on-site evaluation to assess dimensions, surface materials, and environmental factors affecting the vinyl application.
- Concept Ideation: Provided creative direction and mood boards to align project concepts with MaRS. Culture's brand and audience.
2. Custom Graphic Design
- Brand Alignment: Worked Hand-In-Hand with Magik Studios to aid and support the design firm to design with functional intent and application in mind.
- Proofing Feedback Loop: Collaborated with all stakeholders to ensure the final illustrated design would align perfectly with expectations.
- Mockups and Previews: Supplied digital mockups showcasing how the graphics would appear in the outdoor space.
3. Print Approval Process
- Color Proofing: Ensured accurate color matching through test prints, verifying vibrancy and adherence to brand standards.
- Material Selection: Advised on the best vinyl material for outdoor durability, including UV resistance and weatherproof qualities.
- Final Design Approval: Secured client sign-off on the finalized graphics before printing.
4. Printing and Quality Control
- High-Resolution Printing: Used state-of-the-art printers to produce crisp, detailed vinyl wraps.
- Durability Testing: Performed post-print inspections to guarantee quality and readiness for outdoor application.
5. Delivery and Installation
- Seamless Delivery: Coordinated the timely delivery of all printed materials to the MaRS Culture venue.
- Professional Installation: Installed the vinyl graphics with a team of skilled applicators, ensuring precision alignment and a flawless finish.
- Post-Installation Walkthrough: Conducted a final walkthrough with the client to confirm satisfaction and make any minor adjustments.
6. Project Wrap-Up and Maintenance Guidance
- Completion Report: Delivered a comprehensive project summary, including care instructions for the vinyl to maintain its quality.
- Optional Maintenance Services: Offered ongoing support for touch-ups or replacements as needed.
Project Video
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