Design

Wondering why color prints often cost more than black and white? It depends on the tech. Learn why that’s outdated—and why we only charge more when white ink is involved.

The principle of emphasis demands you ask one question: what is the first piece of information I need people to know?Like building without a blueprint, starting your publication...

When you’ve done your homework, you want to make this information matter.Complex data is hard to understand, and simple data visualizations (like graphs, charts, educational posters, or infographics..

Sometimes, an illustration can be concrete while its meaning remains abstract.Apple provides the classic example of an illustrative logo with its meaning left open for interpretation. Apple doesn’t...

Scour your document for typographical, punctuation, margin, or grammatical errors.Have one or two other people proof as well. Mistakes are easy to miss but embarrassing to everyone...

A great name can make a brand.In today’s expansive global market, it gets harder and harder to win the name game. If you want your name to be known and respected...