5 Keys to Crafting a Dynamic Sales Appeal
Slack, one of the most popular business communication platforms, was originally born out of a web-based game called Glitch. As Glitch developed, the company building the game realized communication was paramount to its success. The Glitch Team, tired of firing emails back and forth, built a more efficient communication tool based on channels. Though Glitch…
Read MoreTell a Beautiful Story with Five Design Principles
Did you know that 90% of the information processed by your brain is visual? Design is powerful. It takes only 13 milliseconds for the human brain to process an image, and 80% of people will remember the visuals they see. In today’s generation, audiences demand short, highly-visual content, and coordinating your design elements is the best way…
Read More4 Ways to Lead a Team that Goes the Distance
A marathon isn’t enough anymore. Around one million people took part in marathon races in 2018, but ultramarathons (ranging from 50 km to multi-day races) are one of running’s fastest-growing fashions. Ultramarathon participation is up more than 1,000 percent over the last two decades! While physical endurance is paramount to success, one of ultramarathoners’ outstanding…
Read MoreMagnetic Marketing: Using Faces to Command Attention
Our faces reveal multitudes about who we are, what we are thinking, and our intentions toward others. Lying right under your nose is an awesome landscape of skin, muscles, and features. The face is one of the most profound parts of our body, and it packs so much power! Check out these remarkable facial facts: Humans…
Read MoreUse Themed Booklets as a Strategic Marketing Asset
When is the last time you enjoyed a good book? What about a good booklet? Booklets are everywhere – from the magazine rack at the grocery store to the playbill at your local theater. They are typically smaller than a book (between four and 48 pages), and they are an extremely versatile print product thanks…
Read More4 Must-Know Strategies for Hosting Virtual Events
How you choose to promote an event can have a direct impact on how successful that event is. For brands that have established a rhythm for online events, promotion efforts don’t need to be particularly intense. But if you’re new to hosting online events, it can be difficult to build engagement. The Milken Institute, a…
Read More5 Simple Marketing Strategies for the 2020 Holiday Season
If you are like many people, you may be wondering about the best way to celebrate the holidays this season. As the world grapples with COVID-19, everyone will be making adjustments. This includes families, businesses, and even brands. What will the 2020 holidays look like? And how will you adjust your sales and marketing plans…
Read MoreColor Outside the Margins with Gorgeous Full Bleed Printing
When you want your color print project to dazzle and delight, you may want to use a bleed technique in your printing. Sound strange? Well, the result is beautiful! Here’s what you need to know about this option. What is a Bleed? A bleed is a printing technique where your design is printed bigger than…
Read MoreHow to Kickstart Your Noodle During a Creative Block
“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.” (Paul Rand, graphic designer) Never does a page seem so bleak as when you experience a creative rut in design. Design ruts are the graphic artist’s equivalent of writer’s block. And everyone has been there! The world’s…
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