The Importance of Color Choice


March 18, 2020

Countless hours were spent establishing who your brand is in the market place- from what your specialty is to how you put it out there for the world to see. As it turns out, the importance of color choice is also a factor for your work environment. From stark whites to bright designs, everything elicits a subconscious response from employees and clientele alike.

Colors can pack a punch.

Does your office tend to constantly be under stress? Do you need to be seen as more powerful in the marketplace? This color break down and the psychology may help you decide how to fix the creative flow in your space with the right color choices.

Red: The farthest end of the warmth spectrum, red can evoke many emotions. While it can be perceived as powerful and aggressive, it can also arouse anger. This color may be best used for logos, but kept out of the office place other than as an accent color.

Orange: On the warm side of the spectrum, orange invokes enthusiasm and excitement. It is a mix of red and yellow, the colors of passion and joy! With the energizing effects of this color, on-lookers can expect heightened awareness and elevated brain activity. This attention grabbing color is best suited for high action businesses like sports and fitness centers.

Yellow: A warmth spectrum color of hope, yellow invokes happiness and enlightenment. Often seen as the happiest of colors, if used in the proper amounts it can elicit prosperity and energy from otherwise bland workforces. As with any warmth spectrum color, be careful to use the proper yellow in relation to any other colors in the room as it could begin to irrationality and anxiety.

Green: Found on the cool spectrum, green is calming and highly recommended for interior design situations. Bringing nature in, this color allows employees to be transported to a calmer natural world. This color creates the least amount of eyestrain on the spectrum and can lower stress levels in a busy environment. Also associated with money, green can be prosperous and hopeful.

Blue: This medium for the cool spectrum is associated with water and found to be the most centering of all colors. It creates a sense of calm in the office place and is a hope inducing color for employees and clients alike. As a favorite color for a large portion of the population, it is seen as stable, reliable and sincere.

Purple: Considered rare and intriguing, this darker end of the cool spectrum rarely occurs in nature so it evokes curiosity and a sense of royalty. With it’s perceived elevation in status, purple is often associated with wealth and a certain amount of wisdom that dates back to to the Egyptians.

Black: Also seen as a power color, black is typically used to depict villains or power players. One of the more difficult colors to use for interior design, it has polarizing effects between the person who uses, with the feeling of confidence, and the person who views, often seeing it as a color to intimidate or over power.

White: The most dividing of colors, white can either be seen as pure and clean or stark and cold. Depending on a person’s background, this color can evoke either positive or negative feelings; in the proper quantities it can add the appearance of space in a room or compliment other colors. In the western world, it is often seen as a blank space with open potential.

Most analysis of color has come from psychology rather than empirical science, but for more reading on colors in practical science check out this study on the color of placebo’sreaction speeds around red light and how black uniforms have negatively impacted sports teams.

Think you know what your company needs? Feel free to get a consultation from us.

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