Design

Have you ever wondered how the most iconic brands got their names? The Lego story is as elegantly simple as the blocks themselves. The Lego company began in the workshop of Danish carpenter Ole Kirk Christiansen in 1932, where he crafted wooden toys. Christianson’s inspiration for the brand name came from the Danish term for “play well”…

You want your prospects to understand how your products can solve their problems, so they’ll be moved to make a purchase. But people don’t go from uninterested observers to committed buyers overnight. Asking for a sale is a relational proposition. And relationships have rules. Understanding the stages of a marketing relationship is important because it…

Looking for an energetic start to a prosperous new year? As you exhale after a tumultuous 2020, now is the time to clean out and set yourself up for a productive, successful new season. And one way to invigorate your image is with new business cards. If you’re going to change a little, why not…

When you are building a business or launching a product, a label or a logo might not seem like a top priority. But these branding pieces are essential because they open the door to your identity. Logos and product labels grab attention, make a strong first impression, separate you from the competitors, and make you more memorable (so…

Have you ever made an impulse buy at the grocery store? Or been drawn to an online store that you knew was probably fakey clickbait? Sometimes, when the right offer hits you at just the right moment, it seems impossible to resist! And they don’t call this “magnetic” appeal for nothing. In marketing, Magnets are…

2020 was a year we had to go with the flow in many ways. In design trends, creativity flowed in liquid patterns, 3D realism, funky geometric shapes, innovative typography, and more. But while these concepts borrowed from sci-fi and futuristic tech, new styles may pivot toward bringing reality back in focus. Here’s a sneak peek…

For decades, flyers have been a go-to marketing tool for businesses of many stripes. But are flyers still effective in the digital age? Angela Brown, the “House Cleaning Guru,” says the answer is emphatically YES. “I am a huge fan of running flyers. My book, ‘How to Start Your Own House Cleaning Company,’ has a huge…