Marketing & Advertising
Craft First-Class Flyers with 4 Quick Tricks
For decades, flyers have been a go-to marketing tool for businesses of many stripes. But are flyers still effective in the digital age? Angela Brown, the “House Cleaning Guru,” says the answer is emphatically YES. “I am a huge fan of running flyers. My book, ‘How to Start Your Own House Cleaning Company,’ has a huge…
Read More5 Keys to Crafting a Dynamic Sales Appeal
Slack, one of the most popular business communication platforms, was originally born out of a web-based game called Glitch. As Glitch developed, the company building the game realized communication was paramount to its success. The Glitch Team, tired of firing emails back and forth, built a more efficient communication tool based on channels. Though Glitch…
Read MoreMagnetic Marketing: Using Faces to Command Attention
Our faces reveal multitudes about who we are, what we are thinking, and our intentions toward others. Lying right under your nose is an awesome landscape of skin, muscles, and features. The face is one of the most profound parts of our body, and it packs so much power! Check out these remarkable facial facts: Humans…
Read MoreUse Themed Booklets as a Strategic Marketing Asset
When is the last time you enjoyed a good book? What about a good booklet? Booklets are everywhere – from the magazine rack at the grocery store to the playbill at your local theater. They are typically smaller than a book (between four and 48 pages), and they are an extremely versatile print product thanks…
Read More4 Must-Know Strategies for Hosting Virtual Events
How you choose to promote an event can have a direct impact on how successful that event is. For brands that have established a rhythm for online events, promotion efforts don’t need to be particularly intense. But if you’re new to hosting online events, it can be difficult to build engagement. The Milken Institute, a…
Read More5 Simple Marketing Strategies for the 2020 Holiday Season
If you are like many people, you may be wondering about the best way to celebrate the holidays this season. As the world grapples with COVID-19, everyone will be making adjustments. This includes families, businesses, and even brands. What will the 2020 holidays look like? And how will you adjust your sales and marketing plans…
Read MoreColor Outside the Margins with Gorgeous Full Bleed Printing
When you want your color print project to dazzle and delight, you may want to use a bleed technique in your printing. Sound strange? Well, the result is beautiful! Here’s what you need to know about this option. What is a Bleed? A bleed is a printing technique where your design is printed bigger than…
Read MoreHow to Kickstart Your Noodle During a Creative Block
“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.” (Paul Rand, graphic designer) Never does a page seem so bleak as when you experience a creative rut in design. Design ruts are the graphic artist’s equivalent of writer’s block. And everyone has been there! The world’s…
Read MoreFinish in Fine Form with Beautiful Varnish Coatings
Have you ever judged a book by its cover? You’re not alone! First impressions are essential to how people judge a person, a product, or a business. And when you’re going for visual impact, research suggests visitors will form an impression in as little as 50 milliseconds! Once you’ve invested all the hard work and planning…
Read MoreAdd Spice to Your Print Ads with Distinct, Arresting Images
In a world where digital advertising screams for attention, print ads need a little extra spice to compete. Ads that evoke emotion, add humor, or spark curiosity have extra impact. Need inspiration? Here are three imaginative print campaigns to consider. Opel: A Road Safety Campaign Opel, a German automobile manufacturer, wanted to draw attention to…
Read More