Marketing & Advertising
5 Advertising Write-offs Every Business Owner Should Know
Creative ideas for business owners in need of an advertising write-off, as the end of the year approaches. As the year comes to an end, so does the annual tax strategy balancing act. If you are left with only a few weeks to go and still in need of a write-off, we have some ideas…
Read MoreGet Your Business To 300,000+ Impressions A Day
Before you dump more money into your Google Ads and Social Media, consider this grassroots approach to marketing that still works like a charm: Vehicle Marketing. Wrapping vehicles with marketing material has been around for decades-but what keeps this form of advertising so successful? Think about your drive home from work-you’re sitting in traffic and…
Read MoreHelpful Phrases for Starting and Developing a Professional Letter
Are you looking to entice a new lead or persuade a big client? Business letters are an especially persuasive medium, especially printed letters. In this era, when digital communication is so prevalent, people sometimes forget the power of a traditional letter. When you want to pitch a sale, resolve a dispute, or propose a new…
Read MoreChatter Matters: Use Talk Triggers to Spark Word of Mouth Marketing
When you choose a new book or movie, what influences your decision? According to Nielsen, one of the most persuasive elements is a recommendation from your family and friends. Sixty-six percent of respondents said that, beyond the availability of a show or movie, the endorsement of others was the second biggest factor in their personal media selection.…
Read MoreWinning the Name Game: What We Can Learn from the World’s Stickiest Brands
Have you ever wondered how the most iconic brands got their names? The Lego story is as elegantly simple as the blocks themselves. The Lego company began in the workshop of Danish carpenter Ole Kirk Christiansen in 1932, where he crafted wooden toys. Christianson’s inspiration for the brand name came from the Danish term for “play well”…
Read MoreDisable Defenses by Creating Curiosity with Your Marketing
You want your prospects to understand how your products can solve their problems, so they’ll be moved to make a purchase. But people don’t go from uninterested observers to committed buyers overnight. Asking for a sale is a relational proposition. And relationships have rules. Understanding the stages of a marketing relationship is important because it…
Read MoreSculpt an Eye-Catching Identity: 5 Bold Business Card Designs
Looking for an energetic start to a prosperous new year? As you exhale after a tumultuous 2020, now is the time to clean out and set yourself up for a productive, successful new season. And one way to invigorate your image is with new business cards. If you’re going to change a little, why not…
Read More4 Illustrative Design Options for Your Logo or Custom Labels
When you are building a business or launching a product, a label or a logo might not seem like a top priority. But these branding pieces are essential because they open the door to your identity. Logos and product labels grab attention, make a strong first impression, separate you from the competitors, and make you more memorable (so…
Read MoreSimply Irresistible: Best Practices for Writing Compelling Lead Magnets
Have you ever made an impulse buy at the grocery store? Or been drawn to an online store that you knew was probably fakey clickbait? Sometimes, when the right offer hits you at just the right moment, it seems impossible to resist! And they don’t call this “magnetic” appeal for nothing. In marketing, Magnets are…
Read More4 Design Trends to Watch for in 2021
2020 was a year we had to go with the flow in many ways. In design trends, creativity flowed in liquid patterns, 3D realism, funky geometric shapes, innovative typography, and more. But while these concepts borrowed from sci-fi and futuristic tech, new styles may pivot toward bringing reality back in focus. Here’s a sneak peek…
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