Build a Positive Outlook with Non-Traditional Resolutions

Ready for some resolutions? (Or are you still reeling from roadblocks that wrecked 2020’s good intentions?) Don’t get discouraged! We all hit speed bumps from time to time. And honestly, that’s ok. That’s real life. Even if 2020 derailed your best-laid plans, it’s important to look ahead with hope. You only have one life to…

Read More

5 Keys to Crafting a Dynamic Sales Appeal

Slack, one of the most popular business communication platforms, was originally born out of a web-based game called Glitch. As Glitch developed, the company building the game realized communication was paramount to its success. The Glitch Team, tired of firing emails back and forth, built a more efficient communication tool based on channels. Though Glitch…

Read More

Tell a Beautiful Story with Five Design Principles

Did you know that 90% of the information processed by your brain is visual? Design is powerful. It takes only 13 milliseconds for the human brain to process an image, and 80% of people will remember the visuals they see. In today’s generation, audiences demand short, highly-visual content, and coordinating your design elements is the best way…

Read More

4 Ways to Lead a Team that Goes the Distance

A marathon isn’t enough anymore. Around one million people took part in marathon races in 2018, but ultramarathons (ranging from 50 km to multi-day races) are one of running’s fastest-growing fashions. Ultramarathon participation is up more than 1,000 percent over the last two decades!  While physical endurance is paramount to success, one of ultramarathoners’ outstanding…

Read More

Magnetic Marketing: Using Faces to Command Attention

Our faces reveal multitudes about who we are, what we are thinking, and our intentions toward others. Lying right under your nose is an awesome landscape of skin, muscles, and features. The face is one of the most profound parts of our body, and it packs so much power! Check out these remarkable facial facts: Humans…

Read More

Use Themed Booklets as a Strategic Marketing Asset

When is the last time you enjoyed a good book? What about a good booklet? Booklets are everywhere – from the magazine rack at the grocery store to the playbill at your local theater. They are typically smaller than a book (between four and 48 pages), and they are an extremely versatile print product thanks…

Read More

4 Must-Know Strategies for Hosting Virtual Events

How you choose to promote an event can have a direct impact on how successful that event is. For brands that have established a rhythm for online events, promotion efforts don’t need to be particularly intense. But if you’re new to hosting online events, it can be difficult to build engagement. The Milken Institute, a…

Read More

5 Simple Marketing Strategies for the 2020 Holiday Season

If you are like many people, you may be wondering about the best way to celebrate the holidays this season. As the world grapples with COVID-19, everyone will be making adjustments. This includes families, businesses, and even brands. What will the 2020 holidays look like? And how will you adjust your sales and marketing plans…

Read More

Color Outside the Margins with Gorgeous Full Bleed Printing

When you want your color print project to dazzle and delight, you may want to use a bleed technique in your printing. Sound strange? Well, the result is beautiful! Here’s what you need to know about this option. What is a Bleed? A bleed is a printing technique where your design is printed bigger than…

Read More

How to Kickstart Your Noodle During a Creative Block

“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.” (Paul Rand, graphic designer) Never does a page seem so bleak as when you experience a creative rut in design. Design ruts are the graphic artist’s equivalent of writer’s block. And everyone has been there! The world’s…

Read More