5 Advertising Write-offs Every Business Owner Should Know

Creative ideas for business owners in need of an advertising write-off, as the end of the year approaches.  As the year comes to an end, so does the annual tax strategy balancing act. If you are left with only a few weeks to go and still in need of a write-off, we have some ideas…

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Get Your Business To 300,000+ Impressions A Day

Before you dump more money into your Google Ads and Social Media, consider this grassroots approach to marketing that still works like a charm: Vehicle Marketing. Wrapping vehicles with marketing material has been around for decades-but what keeps this form of advertising so successful? Think about your drive home from work-you’re sitting in traffic and…

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How Fantastic Managers Bring Out the Best in Each Person

Have you ever had a “bad” boss? If you’ve ever led a team, you’ve probably encountered a life-sucking person, problem, or habit that’s restricting your potential. But a challenging situation doesn’t guarantee a poor outcome, especially if there’s a good manager in the mix! Managers have the power to make or break their organization. Strong…

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Helpful Phrases for Starting and Developing a Professional Letter

Are you looking to entice a new lead or persuade a big client? Business letters are an especially persuasive medium, especially printed letters. In this era, when digital communication is so prevalent, people sometimes forget the power of a traditional letter. When you want to pitch a sale, resolve a dispute, or propose a new…

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Chatter Matters: Use Talk Triggers to Spark Word of Mouth Marketing

When you choose a new book or movie, what influences your decision? According to Nielsen, one of the most persuasive elements is a recommendation from your family and friends. Sixty-six percent of respondents said that, beyond the availability of a show or movie, the endorsement of others was the second biggest factor in their personal media selection.…

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How to Lead with a Level Head in Stressful Situations

On January 15, 2009, US Airways flight 1549 ascended from LaGuardia Airport and had a chance encounter with an unexpected adversary. Shortly after take-off, the Airbus struck a flock of Canadian geese. Flames exploded before an eerie silence, and an odor of fuel filled the cabin. Both engines had shut down, and Captain Chesley Sullenberger and his…

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Disable Defenses by Creating Curiosity with Your Marketing

You want your prospects to understand how your products can solve their problems, so they’ll be moved to make a purchase. But people don’t go from uninterested observers to committed buyers overnight. Asking for a sale is a relational proposition. And relationships have rules. Understanding the stages of a marketing relationship is important because it…

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Sculpt an Eye-Catching Identity: 5 Bold Business Card Designs

Looking for an energetic start to a prosperous new year? As you exhale after a tumultuous 2020, now is the time to clean out and set yourself up for a productive, successful new season. And one way to invigorate your image is with new business cards. If you’re going to change a little, why not…

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