When it comes to your images, most images are formatted in either CMYK (Cyan, Magenta, Yellow and Black) or RGB (Red Green Blue.) Both forms of color have a specific purpose and have to be used correctly in order to get the right colors. The world of color is complicated, but we’ll streamline your process to keep your projects vivid.
RGB colors are used in the digital world, it’s color that emit light like what you are seeing on your screen. When combining colors of lights the outcome creates different colors than mixing colors of ink which absorb light. While the colors can be close in appearance they will never be exact because they are mixed with different base colors and create differently (emitting light vs. absorbing light). For example when you mix all three colors in RGB (using light), you create a white color, vs. mixing all colors of CMYK you create black.
When having something made at Ink Monstr it’s important to know what the purpose of your project is. If you are designing a logo that will appear on your website it will look slightly different when you have it printed. In most cases you’ll be working in CMYK since you’ll most likely want something printed. However, there are those clients who come to us for only design projects and are confused when things don’t look identical on screen and on paper.
Then there is Pantone colors which have become the best color matching system when it comes to print and is generally accepted worldwide. In order to better match the colors of your project we have to go through a color matching process. We do this because Pantone colors are made with a printer that uses a different combination of pigments than ours. Color matching is made even harder because different lighting makes each color look different and each individual perceives color slightly differently.
When it comes to color matching your project we have found that the best way to get a close color match is to match the color in its final resting place, where the lighting is consistent and we can simulate the color as closely as possible. We’ll ask you to make the final call though, because in the end we want the color to match your own perception.
When it comes to color things are more complicated than choosing a Crayola and going to town. But our team of designers has the background knowledge to know what we’re doing and make sure that your project is exactly how you want it. If you have more questions about the coloring of your project feel free to reach out and ask anyone on the team, we’d be happy to help!
Keep up in our classroom and check out additional articles on how to conceptualize and set up your projects for success.