Impactful, Memorable and Buzzworthy
“FOMO” is the Fear-Of-Missing-Out that many millennials and Gen Z experience when they go to social media. Showing that you’re out on the town and finding something none of your friends have discovered has become the new measure of success for the younger generations. #LifeGoals. Reaching an audience that has become so immune to advertisements is challenging. Not only do they need you to provide the best product for their needs, it’s also necessary to provide an experience that ties you into their memories and their social timeline. Your audiences needs something worth sharing to their friends and followers, something that adds to their story- something like your brand. 71% of people who participated in a study by the Event Marketing Institute, stated that they view brands more positively when they provide a great experience. Allowing consumers to choose to interact with your business is much more effective than forcing them into an ad.
Posting and sharing experiences are taking over, so how can you involve your brand in these experiences before they purchase? Let people discover your brand with an impactful, memorable and buzzworthy piece of art that speaks to what your brand does. Ink Monstr perfectly fits this case study. Our own greatest marketing piece at Ink Monstr has been a mural installation with artist Naomi Haverland. We were fortunate to work with a creative artist with a stunning piece that is noticed by tourists and Denver natives alike. Coming around the corner at 15th and California, “My Name is Awsum” can’t be missed. This piece acts not only as advertising, but an artistic landmark that for many people has marked their trip to Denver.
“My Name is Awsum” with the Ink Monstr truck for scale.
We installed this mural in 2015 and we are still reaping the benefits. The photo below is from our tagged images on Instagram, all curated organically by passersby who were intrigued. The oldest image in this timeline is from March 29th and our most recent tag isn’t shown. For the seven photos featuring the mural below, there are an additional 747 impressions that we are able to measure due to the number of Likes on them- we can’t even measure the total reach! With our logo being the smallest piece of this mural, people are willing to share something that doesn’t feel like advertising. Small social media tags closer to eye-level still provide credit and companies know who to go to for their own piece.
Direct from our Instagram feed.
Pieces can also be curated to brands. Companies with events or working towards social change can find not only impactful, but interactive ways to bring consumers to their brands. For great examples of this, check out this article. Ready to get started on your own? Let us know what your ideas are.