When it comes to starting a business or rebranding your current business there are a lot of things to consider. We however thought we’d make it easier on you and give you the top 3 things not to do when it comes to creating your brand.
Do It Yourself
When it comes to your logo design, website design, informational brochure or business card you should never opt to do it yourself unless you have a design background. Aside from making sure things are set up in the right color format and file size, there are a lot of things that go into design and your ability to create something in a word document is not one of them. If you hope to impress your clients and show them how great your business is, it should look high quality and show that you care. While it’s easy to go the DIY route because you save money, you’ll lose a lot more money on the clients that walk away.
Fast Good Cheap
You’ve heard this before. You can only pick two of the three options. Do you want it good and fast? Then it won’t be cheap. Want it Good and Cheap? Then it won’t be fast. Fast and Cheap? Then it won’t be good. It really is that simple. We believe that your first priority is that it’s good. The next choice is up to you, if you want it done super fast, or if you want it done cheap. Either way your number one priority when it comes to your branding and your business should be quality.
The Latest Trend
Trends will always come and go, that’s why they’re called trends. Your brand should be something that represents who your company is and resonates with your ideal customers. Following on the latest color pallet, typeface or style of design will do you no good. You need to find a brand that fits your style and stick to it. A brand will last anywhere from 7-10 years, and then you’ll need to freshen things up and change some things around to stay relevant. However, during those 7-10 years, your brand needs to be consistent so that people continue to find you and know who you are!
Branding your business is no easy feat. There’s a lot that goes into it and having professionals that know how to take you through the process and provide you with quality work, will make all the difference. Fill out our “Get a Quote” page here, and start the steps to branding or rebranding your company.