Marketing, it’s the most important part of your business and it continues to be the hardest part. There are so many bits and pieces that go into marketing that it can feel overwhelming. To be perfectly honest, it is overwhelming. But that doesn’t mean you can’t do it. There are a few things that we see over and over again that always make a difference in your marketing. These basic tools are the perfect place to start and to use to grow your marketing plan.
Branding has become one of those words that get’s thrown around a lot lately. Everyone wants to rebrand, up their brand or create a new brand. But what does branding even entail? At the very basic level it is the feeling that your clients are left with after working with you. It’s the promise that your business creates. The first component to branding is design; your logo, your stationery, your website, everything that your customers will touch or see. Your brand has a theme behind it. You have fonts, colors, and shapes that you use over and over again so that you’re easy to identify. From there it’s the way you interact with your customers. The way you talk to them, help them, and take care of their needs. All of these things go into creating your brand. Ink Monstr has a look that is all our own but we also work hard to treat our customers right, we’re there if they have questions or concerns. We also have a feel to our company, we are a brand you could be friends with and have a good time with. We want to showcase our love for life and for creating quality design and print at the same time.
Your Business Card
It’s simple, it’s even boring but your business card is a huge marketing tool. This is often the first little piece of your business that a customer gets. They don’t know anything about you but you hand them this card and they choose to look into you or use it as a bookmark (Your presentation will determine which). Your business card should match the rest of your design. The colors, fonts and logo should all be the same. Put as little information on it as possible to keep it looking sleek. Your website and your prefered way of getting in contact are really all you need.
We just updated our website because we realized it didn’t fit our brand. Our old website was a portfolio website, but after reanalyzing our goals, how we want to connect with our customers and what their needs are, we decided that we needed a website that was more informative than showy. We wanted to incorporate videos like we have everywhere else online. We wanted things to look clean and easy to navigate, just like our shop. We of course have all the same colors, logo and fonts that we use on all our marketing materials. When you go to our website or anywhere else we are online, it should scream Ink Monstr.
You’ve heard it a million times that you should be on social networks to showcase your business, but there’s a lot more to it than just that. Understanding the demographics of each site and how they will show your content is vital to your survival of being relevant. Each platform appeals to different ages and genders and therefore might not be right for your business. The way you post is also different on every site too. Images are pretty much always welcome, but vertical images don’t do as well as horizontal images on Facebook. Pinterest much prefers vertical images, and twitter will crop your image to the center in the main newsfeed. You also have to have high quality images that feel like they fit with your company when you post images (although because the lifespan of content on Twitter is really short, quality images aren’t as important here.)
Consistency is King
There are two parts to being consistent, your consistency in design and your a consistency in your approach. Posting blog posts on a regular bases and posting to social networks multiple times a week are just two ways to being consistent in your approach. People need to know what to expect from you and assume that they’ll get new content on a regular basis. Have a permanent schedule for this is a good idea. You should have certain style of photos that are being posted to your social networks that match the style in you website. Hiring a professional for this is always a good idea, and will help you keep the coloring and feel the same on all fronts. You should also have the same fonts in images with text. And yours colors should easily be spotted in everything you release to the public. When people see something from you, they should know right away that it came from your company without having to look it up.
Where to go from here
This is a lot to take in, and a lot to add to your to do list. From creating a brand that fits your company to ordering business cards that will be a great introduction to your business, these aren’t easy tasks. We said these were the basics to marketing, we didn’t say it would be easy. But this is where we come in. Our team of designers know what they are doing in helping brand your company. Work with them to create a logo that fits your company and shows you off well. We can then help you create all your marketing print materials from brochures, to stationery to anything else you can dream up! When it comes to marketing, people want to know that you are serious, having high quality design is the first step to them trusting you. Let’s build up your brand.